Understanding Your Needs
Great digital products start with understanding who'll use them and why. We take time to learn about your users' needs before making any design decisions.
We'll talk to you about your users, your organisation, and your goals. We'll also look at your competitors and the market to understand what makes you different and how you can improve.
For example, in our work with Children's Social Care, we spent time understanding how social workers record information to explore ideas for a new digital service that might better suit their needs.
Our Five-Step Approach
- 1
Discovery and Research
We begin by understanding your users through interviews, data analysis and market research. This helps us create detailed user profiles and identify exactly what your product needs to achieve.
- 2
Information Architecture
Next, we plan how your product will be structured. This includes mapping user journeys, organising content and creating clear navigation paths that make sense to your users.
- 3
Design and Prototyping
We transform our research into designs that work. Starting with basic sketches, we develop these into detailed layouts and working prototypes. Everything we create follows accessibility guidelines and your brand style.
- 4
Testing and Refinement
We test our designs with real users to make sure everything works as intended. This includes usability testing, technical reviews and accessibility checks. We use this feedback to improve the designs.
- 5
Development Support and Evolution
We work closely with developers to ensure everything is built as designed. After launch, we monitor how people use your product and suggest improvements based on real-world usage.
Common Questions
How long does it take?
A typical project takes 2-3 months, though this varies based on complexity. We'll provide a detailed timeline during our initial discussions.
Can you work faster?
While we can adjust our process, we've found that following these steps leads to better results and fewer problems later.
What if we already have designs?
We can review and improve existing designs or start fresh – whatever works best for your project.
Why This Works
Our structured approach helps:
- Prevent costly mistakes by identifying issues early
- Create solutions based on real user needs and evidence
- Deliver measurable improvements to your digital product
- Keep your project on track and within budget